New York, September, 2012 – Tandym Group is pleased to announce the redesign of their corporate branding, which marks the first step in an exciting brand update that reflects the evolution of the company over the past 27 years.
Initially founded as a recruiting firm focused on serving accounting firms, boutique hedge funds, and private equity funds, Tandym Group has evolved into a full-service firm serving 10 diverse lines of business from 6 locations in the New York City Tri-State and Greater Boston areas. After years of such tremendous growth, the time was right to invest further into a branding and marketing strategy that will build an even stronger brand presence and keep the company poised for future growth.
Featuring a modernized logo and corporate website, the company’s rebranding efforts are focused on a cleaner, more modern design, while providing convenient, accessible, and individualized services for all stakeholders. Spearheaded by Hannah DeGiovanni, the company’s Director of Marketing, the rebrand is the positive outcome of the company’s broadening footprint on the East Coast. As Ms. DeGiovanni explains, “Our objective was to keep the company image culturally relevant while remaining true to the mission the firm was founded upon: to provide leading employers with the highest caliber talent while maintaining our commitment to integrity, honesty, and responsiveness.”
Although the logo and website have changed, the company’s commitment to high-quality service, expertise, and innovation remains constant. Commenting on the rebranding, Edward Fleischman, Tandym Group’s CEO and Founder, explains, “The rebranding effort is just the next, natural step in keeping Tandym Group current and accessible as we expand our presence in various lines of business. Being agile in today’s business climate is crucial, and the new brand identity supports our goals for the future while upholding the strong foundation this company was built upon.” Tandym Group’s new website can be viewed at tandymgroup.localhost.
Along with the adoption of its new logo and corporate website, Tandym Group has simultaneously launched a corporate mobile app for iPhone, BlackBerry, and Android devices, designed to make job seeking easier than ever before. As Ms. DeGiovanni points out, “The digital world is constantly evolving, and studies show that increasing numbers of professionals are searching for jobs on their mobile devices. With job placement being the heart of our business, building a mobile app was a critical step in staying current in the ever-changing marketplace.” To view the mobile app, visit www.m.execu-search.com from a mobile device.
For additional information regarding the rebrand, please contact:
Hannah DeGiovanni Director of Marketing